Context
Cumpartio is a culinary e-commerce platform. The project required a strong brand identity and an intuitive purchasing journey.
The challenge
Create a distinctive brand in a saturated food market. The purchasing journey needed to be simple and inspire trust.
The approach
WordPress with WooCommerce. Custom brand identity: logo, color palette, typefaces. Rethought e-commerce UX with clear categorization and optimized product pages.
Results
Distinctive brand identity that stands out from competitors. Simplified purchasing journey with reduced cart abandonment rate.