Context
Bernard Sarrazin is a triathlon coach based in Brussels. 20 Ironman finishes, 3 appearances at the World Championships in Kona, Hawaii — the benchmark race in long-distance triathlon. He offers personalised training programmes for both half and full Ironman distances.
The challenge
Build a site that matches Bernard's track record: impactful, direct, rooted in the visual world of high-performance triathlon. A site that speaks to ambitious athletes and converts visitors into enquiries.
The approach
Custom HTML/CSS/JS site deployed on Vercel. Dark, immersive design with action photography. Clean, effective structure: strong headline, approach, track record, CTA. No framework — lightweight code, instant loading.
Results
A site that reflects Bernard's identity and level of expertise. The headline "Cross your finish line" immediately positions the offer. The visitor understands within 5 seconds who Bernard is and why to trust him.